S3;E4: A Rainbow of Emotions (w/ special visitor Kristen Poissant)

Join us for a colorful chat with Kristen Poissant, a creative director with over 15 years of expertise in the stationary and gift industry. We explore the power of color, Kristen's journey through iconic brands like Disney and Vera Bradley, and the psychology behind choosing the right hues for your brand.

We talk about…
♥ Using color to communicate a brand's story and the intentional choices behind every shade.
♥ The ways color can evoke emotions beyond the traditional associations.
♥ Kristen's experiences designing High School Musical stationary, the challenges of matching colors across various products, and the time she had to wait for Hillary Duff's approval on a project!
♥ Our personal associations & connections to each of the twelve main color families.

About Kristen Poissant Studio:

Founded in 2017, Kristen Poissant Studio is a full service design studio helping creative small businesses attract their ideal customer through colorful branding, beautiful web design and cohesive visual strategy.

Kristen will work with you to strategically build a business that you are truly proud of and excited to share with your clients, customers and followers. A business that will set you apart from your competition, establish you as a true professional and allow you to charge what you are worth.

She strives to make the design process fun, simple and as streamlined as possible. Providing you with clear, concise steps from start to finish to help you make the right design choices for your brand. Her goal is to understand the personality of your business, creating a visual story that instantaneously communicates your brand and it’s values. She’s passionate about the brands she works with and feels that working with like minded business who uplift each other and support their creative communities are the key to success.

Learn more at https://www.kristenpoissant.com and follow Kristen on Instagram @kristen.poissant